Susanne Madden



Payor Contracting and Management

How can you optimize your insurance contracts to ensure you can optimize payments? Work with Susanne to assess your payor mix, better understand your payor contracts, and improve your payor relationships in order strategize for better contracts and revenue enhancement opportunities.

Plan For Growth and Succession

Learn how to best develop longer term business strategies for areas like growth and expansion, mergers and acquisitions, and succession planning?

Optimize Workflows and Reduce Costs

How can you efficiently manage workflows and cost-effectively run your practice? Susanne will help you assess processes and move from a reactive to proactive workflows across your care team, finding opportunities to have staff perform their best and cut waste from labor intensive tasks. 

Creating New Services For Additional Revenue Streams

Learn how to create additional services, such as behavioral health, lactation, nutrition, educational programs, into your practice to create new revenue streams while delivering better care to your patients.

Connect with me…



Susanne Madden is founder and CEO of The Verden Group, a consulting firm founded to help practices navigate through the increasingly complex business of healthcare. Her career has spanned across several sections of the healthcare industry. Prior to founding Verden, she was employed by UnitedHealthcare in the area of physician network management and spent several years as an independent healthcare consultant specializing in business development, revenue cycle remediation, vendor management and process improvement.

Formerly a pediatric practice administrator and surgical practice billing manager, she understands the many different challenges facing practices today. With an MBA in both Management Systems and Information & Communication Systems, she has applied her formal learning to understanding the principles of knowledge management and how information can be transformed into comprehension at all levels with the right facilitation. The Verden Group is the culmination of that knowledge, which seeks to inform, transform and reform the business of healthcare today. Susanne writes frequently and speaks regularly on the business aspects of healthcare and is frequently quoted in industry and media publications.